I believe in empowering design thinking through strategic creative solutions that inspire, motivate and activate behavioral change. To achieve this involves a creative culture where curiosity, taking risks, exploring possibilities, failure and experimentation is encouraged.
The portfolio examples all began with a marketing challenge. This challenge is transformed into an opportunity by uncovering an insight and unique nugget of truth. Then by listening, observing and learning the attributes, differences and flaws a story could be molded and leveraged into a unique creative solution.
1975 - 1976
Minneapolis College of Art & Design
1977 - 1979
BFA, School of Associated Arts
2016 - 2017
MOL, Masters of Organization Leadership,
The University of Northwestern St. Paul
Photography, Art Direction
Outdoor Campaign, Art Direction
Advertising Campaign, Art Direction